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Great podcast -- Joe's book 'The WEIRDest People in the World' is one I recommend often. What is interesting is that Joe never refers on a structural basis on "How" people connect. This is neurogenic, and at some level this sin of omission prevents a deeper understanding of how societies evolve and devolve. The physics of sentience are poorly understood, but drive the ways a society generates knowledge, as well as dictates its complexity level. I've already charted this space extensively. Joe contributes in the best way a Harvard professor can -- with exhaustive experiments generated by a larger team of researchers. As a theoretical epistemologist, my work closely aligns, but with more mathematical/informatic concepts mixed in. Here you go: https://empathy.guru/2019/04/06/what-is-structural-memetics-and-why-does-it-matter/

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